collectID Evolves into ZATAP

In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as a brand new app and brand for consumers. This strategic shift to fully move to ZATAP to support both business and consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy for users with seamless integration between the digital and physical worlds.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. We are now working to build a brand that delights consumers and resonates with our creative approach to developing  physical products.  https://collectid.io/collectid-evolves-into-zatap/  has been possible because of our dedicated team and our partners and we're eager to see the positive effects ZATAP will have on businesses and end-users."

Businesses Just One Tap Away From Your Customers

While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they will now change to operate as part of the ZATAP Business brand. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and makes every product an intriguing storyteller, thereby creating more powerful bonds with customers.

The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution

ZATAP is poised to set the industry standard for phygital, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP gives consumers an innovative experience. ZATAP allows them to not only authenticate their products but also get absorbed in the unique stories and experiences each product provides.

Features of Owning a ZATAP Product:

Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience, where users are able to access exclusive content, offers, and rewards and use their products in a digital dimension (i.e. video games).

Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. This system, built on a combination with encrypted NFC tags, and Blockchain provides the best level of security in the marketplace and allows users to confirm whether they're buying genuine merchandise with complete confidence.

Ticketing: Products may be used to get tickets to events and other special events, making use of the potential of a product for exclusive access.

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by connecting physical products with the digital world and delivering a truly immersive physical experience for fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.